ENGEN Secure Top Spot in South Africa
For the seventh consecutive year, consumers have backed Engen as their favourite petrol station in the country. The accolade was attributed to Engen in the Sunday Times Top Brands survey, which recognises brands that have earned top consumer sentiment in South Africa over the past 12 months.
“We continue to focus on consistently reinvigorating the Engen brand and investing much effort into remaining an attractive destination for our customers’ convenience needs,” says Seelan Naidoo, Engen’s general manager: retail.
Naidoo adds, “It is therefore important for Engen to move into relevant and innovative spaces where it can engage customers and interact with them meaningfully.” Naidoo also says that just over one in every four litres of petrol purchased in South Africa is from Engen, with 131 million customer visits to Engen forecourts in 2016. Added to this, the company also aims to be firmly committed to transformation.
“Our B-BBEE level has moved up from a Level 8 to Level 2, while 46% of our service stations are currently black-owned. Last year, we invested R28-million on our many CSI initiatives and spent over R674-million on supplier development and a further R47.2-million on enterprise development,” says Naidoo.
Engen’s New Energy Formula
Engen has also launched a new energy formula, Engen Primax Unleaded. “In developing our next generation fuel, we commissioned research into the South African fuels market to ascertain what really matters to our petrol customers,” adds Naidoo.
Naidoo adds, “Our reformulated Engen Primax Unleaded provides our motorists with technology that cleans the engine, enhances fuel combustion, and improves drivability. All these features contribute towards providing superior performance and fuel economy compared to previous formulations.”
“We are honoured to once again receive this award and want to thank our customers for choosing Engen. South African motorists and consumers can be assured that we will continue to strive to provide them with the best service, the best value, and the best offerings,” concludes Naidoo.
For more information, visit www.engen.co.za.
The winners of the Sunday Times Top Brands survey were announced at an awards ceremony at The Empire venue in Johannesburg. Read more here: Winners of 2017 Sunday Times Top Brands survey announced
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